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Three Books That You Can Learn So Much Marketing From

Marketing can be a long and daunting process to learn and master, if you lack the time and information to create a solid plan. Minute Burger’s extensive experience in the industry and constantly updated research has helped us, as a team, adjust our marketing strategies every year to help boost both our brand and our franchisees. In order to stay relevant, we continue to invest in research and keep our focus on the needs and wants of our target consumers.

If you are planning to start your own business today, creating a marketing plan will be one of the first challenges that you will have to tackle. The learning curve can be steep; but getting knowledge from the experts through books might give you the lift you’re looking for.

To give you a hand, here are just three books we think should be in your library. Simple and easy to understand, these resources offer a glimpse into what you need to be preparing for your business.

  • “Marketing Plan: Building the Profitable Preferred Brand” is the marketing template that any Filipino entrepreneur can build his entire marketing strategy on. Written by gurus Josiah Go and Chiqui Escareal-Go, this book allows readers to learn from successful marketing campaigns from local brands and offers several integral frameworks that entrepreneurs can use.
  • Introducing a brand is tough, especially if everything will be done from the ground up. In “Building Strong Brands”, David Aaker explains just how a brand should be constructed. Rich with case studies from many successful brands, this book highlights insights that are critically important for any entrepreneur who desires to create the world’s next great brand.
  • Social media has also proven that it can function as a marketing channel for digital-minded entrepreneurs. Simple to read and understand, Dave Kerpen’s “Likeable Social Media” is a practical handbook containing tips on how to best leverage social media for your brand and business.

There are other ways to get a marketing plan up and running too, of course. Becoming a franchisee of an established brand eliminates much of the need to start from scratch. The key difference between starting fresh and starting with a franchise business is that the latter already comes with its own systems for marketing, sales, and logistics, to name a few.

For example, in the case of Minute Burger franchisees, they are able to benefit from the marketing strategy and systems that we plan and improve every year, reinforced by a capable team that contributes to it and three long decades of experience in the industry.

If you are looking for a business, but believe that you need a more stable foundation of support and guidance in marketing and other aspects of the business, joining the industry as a part of a franchise, like Minute Burger, is definitely the right opportunity for you.

Visit our Contact Us page for more information. Our industry experts will gladly discuss with you the basic foundation of our marketing through our MB 102.